Question - What would be your recommendation to improve performance measure?
Answer -
Fine Tuning of network, database, and app and the web server is recommended.
At the network, level tryes to optimize the latency and bandwidth.
At the database level, verify all indexes and sequences by running profilers. You may also optimize your database queries.
At the App server level, run profilers for finding the memory leaks in the application
At the web server level, you can use monitors and optimize the throughput and other related metrics of the server.