Question - What is A/B testing?
Answer -
A/B testing is a kind of statistical hypothesis testing for randomized experiments with two variables. These variables are represented as A and B. A/B testing is used when we wish to test a new feature in a product. In the A/B test, we give users two variants of the product, and we label these variants as A and B.
The A variant can be the product with the new feature added, and the B variant can be the product without the new feature. After users use these two products, we capture their ratings for the product.
If the rating of product variant A is statistically and significantly higher, then the new feature is considered an improvement and useful and is accepted. Otherwise, the new feature is removed from the product.